LET’S CELEBRATE 40 YEARS PRONAILS!
That is 40 years of leading innovations, 40 years of experience in nail, hand and foot care, 40 years of trendsetting colours, and 40 years of bringing together driven professionals with a passion for beauty!
40 YEARS PRONAILS!
Is a reason to look back at the amazing road we walked together, and a reason to look forward, so we are ready for the next 40! And most of all: 40 YEARS PRONAILS is a reason to celebrate 2021 and to make an exceptional year out of it for all of us!
Participate to our 40 Years launch event!
In 2021 we will treat you with new trend colours & Limited Edition salon must-haves! Sign up for our FREE Digital Launch event on Monday February 22th, from 4pm to 5pm and you are the first to discover all novelties!
NL 10-11h: http://bit.ly/launch-event-nl
FR 14-15h: http://bit.ly/launch-event-fr
EN 16-17h: http://bit.ly/launch-event-en
PRONAILS IS BORN IN THE 80S
They say the best things are born in the 80s… And yes, it was definitely the time of exceptionally great music, iconic popstars and bold fashion statements!
But the best thing that happened in the eighties, was that women finally won their rightful place in the workforce, making it possible more than ever for women to become successful on their own. In the 80s women were making their own money and working hard for it. With this female success came a new found self-respect and a desire to express it, which gave birth to 80s power dressing.
There’s even an iconic 80s hitsong of Donna Summer that totally captures this celebration of female success in the 80s:
“She works hard for the money, so you better treat her right!”
Women wanted to express their new gained success, so they dressed powerful and started to invest more in self-care. Inspired by female popstars and athletes, the eighties was the time where acrylic nails became popular as the ultimate expression of feeling powerful, feminine and ready to take over the world.
So it should come as no surprise that ProNails, was born in the 80s. Created by a woman, that wanted to become successful by making other women successful. By educating women to become skilled nail professionals and beauty entrepreneurs, and by giving women all over Europe access to the ultimate act of self-care: getting your nails done!
PRONAILS IS BORN IN ANTWERP
For centuries Antwerp has been known as the city of diamonds, passing on the craft of diamond cutting from one generation to the next. This craftmanship made Antwerp a key player in the global diamond industry, with at one point having 80% of the world’s rough diamonds passing through Antwerp!
There is also a real passion for fashion living in Antwerp. With the Royal Academy of Fine Arts being one of the top ten fashion design schools in the world, Antwerp is the place where many of today’s successful fashion talents learned their craft. But most of all Antwerp is known for its obsession with hands. As hands are the symbol of the city, you see them everywhere – in the cities coat of arms, in the form of statues, biscuits and chocolates, there is even a modern architecture building covered in little hands. Where does all this come from? Well, Antwerp is short for ‘Hand-werpen’ which means “throwing a hand” in dutch, which finds its origin in a local legend where a giant is overthrown by a local hero to save the city, by cutting of its hand and throwing it in the river…
So off course, ProNails is Born In Antwerp. Only in the city of Diamonds, Fashion and Hands, could a world brand come to life that is famous for dressing up hands in fashion colours, with nails that shine bright like diamonds!
PRONAILS IS BORN IN BELGIUM, IN THE HEART OF EUROPE
ProNails is born in Belgium, or rather, ProNails is MADE in Belgium. All ProNails products are developed, designed and manufactured in Belgium, at its international Headquarters in Brasschaat, near Antwerp. This means they are produced according to the most strict cosmetic regulations, but we go even further than that.
All ProNails products, tools and techniques are thoroughly tested to perfection, to make sure they guarantee a perfect result on every type of nail or customer, with the utmost respect for the natural nail and the safety and health for both salon customer and beautician.
From Belgium, the heart of Europe, ProNails is distributed to nail professionals all over Europe through a strong network of local partners, that carry out the vision of the brand with the same passion and expertise as the team in Belgium. This makes ProNails a true European brand, that stands for high European quality and service!
PRONAILS IS BORN FOR THE FUTURE ...
With a non-stop focus on innovation, ProNails is constantly improving professional nail treatments and helping nail professionals become more successful, by working smarter, faster and safer. Apart from a continuous effort in product development, this drive for innovation also pushes forward our business and services. That’s why we celebrate our 40 years with the launch of a brand new digital platform, that will be the new digital hub for both professionals and beauty consumers to find information, education, innovation, and inspiration as well as a next level online shopping experience.
Our mission for the next 40 years is to make sure that more women than ever before will have access to safe, easy to use, high-tech beauty solutions, both in the salon and at home.